Selling
| Station Name | Selling |
| Station Code | SEG |
| Station Owner | Southeastern |
| Developable Area | 92.87ha |
| Development Capacity | 2,786 homes (at 30dph) |
| Local Planning Authority | Swale |
| 2021 Housing Delivery Test - Homes Required | 2,721 |
| 2021 Housing Delivery Test - Homes Delivered | 2,110 |
| 2021 Housing Delivery Test - Score | 78% |
| 2021 Housing Delivery Test - Consequence | Buffer |
| Network Rail Region | South East |
| Network Rail Sub-Region | Kent |
| Passengers, 2020 - 2021 | 31,328 |
| Passengers, 2019 - 2020 | 70,870 |
| UK Station Passenger Rank (Use) | 1,567 |
Development Potential
England's busiest station (apart from those serving airports) had 4,170,558 passenger movements in the period 2019-2020. The station with the least was 68. Selling station had 70,870 passengers enter or exit it during this period. That's roughly 195 people per day.
For a station with this number of passengers passing through it each year a density of 30 homes per hectare is reasonable, based on its proximity to major population centres and existing infrastructure.
Selling is located within the South East railway region. The potential area for development around the station (excluding existing buildings, national parks, flood zones, public green space, protected habitats, areas of outstanding natural beauty, world heritage sites and surface water) is approximately 92.87ha.
Assuming an appropriate (but not prevailing) development density of 30 dwellings per hectare, this area has a development capacity of around 2,786 homes.
The station sits within Swale planning authority, which in 2021 achieved a Housing Delivery Test Score of 78%, having delivered 2,110 homes from a target of 2,721. As a result of this score, the a 'buffer' of 20% will be added to the authority's 5-year land supply, and an action plan must be produced.
The total capacity of all Swale's stations is 9,302 homes. That's 342% of its total 2021 Housing Delivery Test requirement.
Taking green belt into account, the capacity of Swale's stations is 9,302 homes without building on protected land. That's 342% of its total 2021 Housing Delivery Test requirement.
